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Consumer Interests

When dealing with consumers, enterprises should act in accordance with
fair business, marketing and advertising practices and should take all reasonable
steps to ensure the safety and quality of the goods or services they provide. In
particular, they should:

1. Ensure that the goods or services they provide meet all agreed or legally
required standards for consumer health and safety, including health
warnings and product safety and information labels.

2. As appropriate to the goods or services, provide accurate and clear
information regarding their content, safe use, maintenance, storage, and
disposal sufficient to enable consumers to make informed decisions.

3. Provide transparent and effective procedures that address consumer
complaints and contribute to fair and timely resolution of consumer
disputes without undue cost or burden.

4. Not make representations or omissions, nor engage in any other practices,
that are deceptive, misleading, fraudulent, or unfair.

5. Respect consumer privacy and provide protection for personal data.

6. Co-operate fully and in a transparent manner with public authorities in the
prevention or removal of serious threats to public health and safety deriving
from the consumption or use of their products.